Madewell (Women's Jeans & T-Shirts)
256 Greenwich Avenue, 203.661.1591
www.Madewell.com
Launched in 2006 by J. Crew, this 14-store chain's name was taken from a former Massachusetts workwear company. The workers in that 1937 company would be amazed at the edgy, ripped-up, ex-boyfriend jeans sold here for about $100 a pair.

Hours: Monday - Saturday, 10 am - 6 pm, Sunday noon - 5 pm.